Guest post by Frank Viola
Many people have asked me for advice on writing and publishing. I’ve written six books published by four different publishers, and thankfully, each one has done well. While I claim no expertise in this area, I can share from what I’ve experienced so far.
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ChristianBookVideos.com has just posted their one thousandth Book Trailer for Christian books. Book Trailers, also known as book videos, are video advertisements for books, showing the reader what a book is about. A sample book trailer is shown here.
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Kristin McLean, executive director of The Association of Booksellers for Children (ABC), a national non-profit trade association for the children’s book industry, did survey to see what sparked book sales. It was a poll, not a scientific study, but the results from 431 book buyers were revealing.
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Retailers have picked 22 Thomas Nelson, Inc. titles as finalists in Christian Retailing magazine’s 2010 Retailers Choice Awards program. Products nominated in the competition were judged on three criteria: the impact they have had on staff and customers, their ability to speak to hearts and minds, and the potential to affirm Christ-like living. The winners will be announced at “The Gathering 2010,” a Christian bookselling event sponsored by Christian Retailing magazine. It will be held April 21-23 at Southeast Christian Church in Louisville, KY.
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One important way to get the word out about your book is to distribute a news release. This list of free news release outlets enables you to get a lot of visibility by investing time, not money.
New authors tend to want to send out an announcement that their book is available, but that’s the wrong approach to take. You want to say something newsworthy, something that will motivate people to read your release, and to click on the link to your web site where they can buy your book. [Read More]
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