Barnes and Noble has released a potential giant killer. It’s a new color version of their Nook e-book reader, but it has features which put Amazon.com’s Kindle to shame, and even has some features not available on Apple’s iPad. It’s an outstanding bargain at only $249.
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E-books have finally seemed to take hold in the marketplace in a big way. The major publishers are selling more e-books than they are paper books, and Christian publishers will not be far behind in captializing on this trend.
Hachette recently announced that James Patterson had sold 1.14 million e-books to date, the first author to top the one million e-book sales list. Of those, 867,881 were Kindle books.
Five authors– Charlaine Harris, Stieg Larsson, Stephenie Meyer, James Patterson and Nora Roberts, have each sold more than 500,000 Kindle books, according to Amazon. “Over the past three months for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon.com has sold, it has sold 180 Kindle books.”
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According to the Association of American Publishers (AAP), sales of religious books had its largest increase in more than a year in March, as overall book sales increased by 16.6% to $458.2 million and were up by 8% for the year.
The month’s sales for religious books rose 7% to $49.5 million,but were down by 3.5% for the year. Sales of religious books were down 1.7% to $46 million in February. Other than a small increase in December, the religious books category had been on a steady decline since January 2009.
As an aside, e-Book sales in all markets continue to skyrocket. Sales of $28.5 million reflected an increase of 184.8% over last March and 251.9% for the year.
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When people think of publishing, they usually think of a traditional print book. However, technology is changing rapidly and there is wide acceptance of digital formats. You can reach this large and increasing audience by publishing in formats that can be read by various gadgets.
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