book marketing

ICRSProfessional attendance at the 2010 International Christian Retail Show in St. Louis was 1,593, or flat, as compared to 1,605 in professional attendance in 2009, according to audited numbers reported by CBA (formerly the Christian Booksellers Association).

CBA is the trade association for the Christian Retail Channel, serving Christian bookstoires, including independents, regional and national chains, church-owned stores, franchises, and marketing groups. These stores provide Bibles, Christian books, curriculum, apparel, music, videos, gifts, greeting cards, children’s resources, and other materials.

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amazon-kindle-2-photoWhen people think of publishing, they usually think of a traditional print book. However,  technology is changing rapidly and there is wide acceptance of digital formats. You can reach this large and increasing audience by publishing in formats that can be read by various gadgets.

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ipadThomas Nelson and Zondervan were among the first publishers to release titles for Apple’s new iPad digital-media device this past weekend, according to Christian Retailing magazine. Over 300,000 iPads sold on the launch day last Saturday and more than 250,000 e-books were downloaded.

Nelson released 1,200 titles on the iPad, including Max Lucado’s Fearless and Dave Ramsey’s The Total Money Makeover. They were available available for download Saturday on iBooks, Apple’s digital book store. Nelson CEO Michael Hyatt said, “We are extremely pleased that Thomas Nelson has the largest collection of inspirational titles available on such a revolutionary reading device.”
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newsreleaseOne important way to get the word out about your book is to distribute a news release. This list of free news release outlets enables you to get a lot of visibility by investing time, not money.

New authors tend to want to send out an announcement that their book is available, but that’s the wrong approach to take. You want to say something newsworthy, something that will motivate people to read your release, and to click on the link to your web site where they can buy your book. [Read More]

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colorado_flagAmazon.com has notified all of its affiliates in Colorado that it is terminating its relationship with them because of a recently passed state law designed to make online retailers report sales tax on sales in the state. This action will affect Christian web sites based in Colorado that are Amazon.com affiliates.

The Colorado law requires online retailers to either collect sales tax or share information with the state about all of the purchases made by residents, ostensibly so that it can require those citizens to pay “use tax” on the purchases. [Read More]

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