Curtis Riskey has been appointed Executive Director for CBA, the Association for the Christian retail industry, effective immediately, according to a CBA news release. Riskey has been serving as CBA interim executive director since November 1, 2009, and has served with CBA since October 2007 in the role of strategic solutions executive. The CBA Board will be using an executive director management model going forward and has ceased its search for a new president/CEO.

“The Curtis-Riskeyleadership Curtis has exhibited during his interim period has exemplified his knowledge of the many facets of Christian retail, his acumen for connecting with a variety of industry leaders to work together on common goals, and his dedication to the success of this industry even amid current global economic challenges,” says CBA Board Chair-elect George Thomsen.

“As a Board, we look forward to the many exciting changes Curtis will help effect to the benefit of CBA’s members, both retailer and supplier, and to the industry as a whole. To us, it’s important that Curtis not only has a heart for retailers, but is a retailer himself,” Thomsen added.

Riskey’s retail experience spans 20 years—10 of which were spent in the appliance industry, most recently with Maytag Appliances, where he learned, developed, and implemented channel management strategies. Ten years ago, he left Maytag to open a Christian retail store in Oshkosh, Wisconsin. BASIC (Brothers and Sisters in Christ) Books and Café was built and started in December 2000, and continues to serve the Fox River Valley community.

“I am truly humbled by the appointment,” says Riskey, “but also excited by it. I have a vision for the role CBA is going to play. My heart is with Christian retailers, who are truly missionaries in the communities they serve, and I want to see them succeed.”


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