Steve Piersanti of Berrett-Koehler Publishers has researched that question and has come up with these astounding facts. Here is a summary of his research.
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Think about the last time you were in a bookstore. A title grabbed you; you took the book from the shelf and looked at the cover. It invited you to peruse the book a little deeper. As you flipped though it you concluded that this book was interesting and you wanted it. But should you spend the money on it just now? Then you see it — that testimonial from a person you respect, and it reinforces your decision to buy the book. The testimonial closed the sale. [Read More]
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Most Christian self-publishers are selling their books on Amazon.com. They use the Amazon.com Advantage program which lets them sell on consignment for an annual membership fee. Amazon.com pays you every 30 days for books sold.
There is one major disadvantage in the Advantage program, and that is the people who buy your book are Amazon customers, and not your customers. One of the best ways to build up a self-publishing business is to have the contact data, particularly the e-mail addresses of people who buy your book, so that you can up sell them or offer new products in the future. The Advantage program eliminates that possibility.
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